DSSH - The Little Mermaid 30th Anniversary - Max This pin features Max, Prince Eric's dog, from Walt Disney's "The Little Mermaid." He is seen head, chest and shoulders facing left with his tongue out and his ears back. The pin has a frame with "30" in a white bubble at the top of the pin and various sea creatures in the frame. This pin was released on Friday, November 15, 2019, online through Disney Studio Store Hollywood (DSSH). It is a surprise (unannounced) release.