PP18871    Kellogg's - Mail-in - Official Sponsor of Breakfast at the Walt Disney World Resort

In June 2001, Disney granted global rights to Kellogg's to use Disney characters with their products and pronounced them the "Official Sponsor of Breakfast" at Disney parks. One of the programs that Kellogg's ran was a mail-in offer: send in three box sides from certain marked boxes and receive an enameled Disney pin.

The pin was the second in the program and features a blue bowl in the center with yellow cereal and milk (splashing to the right) in it, with a red spoon lying in it on the left side. Below that is the Kellogg's logo in red on a white background. The bowl and logo are a pin-on-pin element. The background above the bowl is a yellow five-pointed star with THE OFFICIAL SPONSOR OF BREAKFAST written across it in blue. Below the logo is a similar yellow star with AT THE written on it. Across the bottom is the WDW logo in blue.