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This is a pin for Disney's new Pop Century Resort. Across the top it says "Media Sneak Peek", in the middle is the Disney's Pop Century and underneath that it says "October 2003" A friend of mine traded for this pin off a cast member lanyard at WDW on 9/18/03, was told that he was one of the few to have one at that time. Am guessing that this may be a gift to those in the media who will be attending the event in October.
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