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This was a gift-with-purchase button received when you purchased a ticket to the movie on Oct 15th, 2005 (available for one day only). For the 12 days the movie was playing there in 2005 (14th through 25th), they released a different button on each day. If you went all 12 days, you then got a special 13th button. They also handed out a small card that had to be stamped for each of the 12 buttons in order to get the 13th.
This is button #2 of 12, which I believe features Santa.
This photo is a display of all 13 buttons at the theater. Button #1 is in the upper-left of the photo, and they go counter-clockwise (button #2 below, etc). The special 13th button is the '13 faces of Jack' button in the center.
For search purposes: Sandy Claws
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