Front Description
This pin was given out at E3 2013 to promote Castle of Illusion Starring Mickey Mouse for PlayStation 3, Xbox 360 and PC, which is a remake of the video game of the same name released in 1990 for the Sega Genesis/Mega Drive.
This is the second of two pins, the first being #96879, that were given away at E3. It depicts Mickey, who appears as a pin-on-pin, running away from a gigantic apple careening down a path lined with tall grass (however, the apple and grass are actually normal size, whereas Mickey has shrunk). This is more or less an exact recreation of the scene in the game. The game's logo appears in the bottom right portion of the pin. Measures 1 5/8" wide by just under 2" tall. Both pin-on-pin and base are coated with epoxy with a silver finish.
Backstamp reads:
© 1990, 2013 Disney
© SEGA
China
N556-6633-4-13102
Although the case with promotional items such as these is usually that they are given to an attendee after having demoed the game in question (in this case, Castle of Illusion HD), I'm unable to find out if that is indeed the case with these pins. Any further information regarding distribution is welcome.
Back Description