This button is given to people who take the Backstage Magic Tour. There is a place to write your name, so everyone knows who you are. The image is from the 1936 animated short "Thru the Mirror." It's a great image to subtlely remind you of what you are about to do. There are of course lots of different name variations out there. The Backstage Magic Tour, is the most expensive tour offered. It's 8 hours and you go behind the scenes at Magic Kingdom, Epcot and Disney-MGM Studios.