This is part of a three pin set released through Disney Movie Rewards. See 86185. They come on a card that says Celebrate Disney's The Lion King Diamond Edition with this Disney Movie Rewards Exclusive 3-pin set. This pin shows Rafiki with the outline of Simba that he drew on the tree in the movie. The back is gold and says DisneyMovieRewards.com Exclusive Disney China This set will be offered to members who enter their movie code from the DVD, and will be sold for $15 shipped to your house.